Strategic Management : Concepts
Strategic Management : Concepts
- ISBN 13:
9780131503465
- ISBN 10:
0131503464
- Edition: 10th
- Format: Hardcover
- Copyright: 01/01/2005
- Publisher: PRENTICE HALL SCHOOL GROUP
- Newer Edition
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Summary
Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation.Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis.For consultants and other strategic planners.