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Strategic Management : Concepts

ISBN: 9780136015697 | 0136015697
Edition: 12th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009

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KEY BENFIT:Davidrs"sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

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