Lesikar's Business Communication: Connecting in a Digital World
ISBN: 9780073403212 | 0073403210
Edition: 13thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/28/2013
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
This 13th edition of Lesikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
PART ONE: INTRODUCTION
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating Across Cultures
PART TWO: FUNDAMENTALS OF BUSINESS WRITING
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a Positive Effect
PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 6: Developing Your Writing Process and Choosing the Best Form
Chapter 7: Getting to the Point in Good-News and Ne... MORE
Chapter 8: Maintaining Goodwill in Bad-News Messages
Chapter 9: Making Your Case with Persuasive Messages and Proposals
Chapter 10: Conducting a Winning Job Campaign
PART FOUR: FUNDAMENTALS OF REPORT WRITING
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches
PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism Through Correctness
APPENDICES
APPENDIX A – Corrections for the Self-Administered Diagnostic Test of Correctness
APPENDIX B – Physical Presentation of Letters, Memos, and Reports
APPENDIX C – General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting
APPENDIX D –Grading Codes and Checklists: Messages and Reports
APPENDIX E – Documentation and the Bibliography
Related Products
Basic Business Communication :...
Basic Business Communication: ...
