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Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD and Po...
ISBN: 9780072946574 | 0072946571
Edition: 10thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/18/2004
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Through nine previous editions, Basic Business Communication has been popular for its ability to provide readers with solid how-to skills in every area of business communication. This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.
| Introduction | |
| Communication in the Workplace | p. 2 |
| Fundamentals of Business Writing | |
| Adaptation and the Selection of Words | p. 20 |
| Construction of Clear Sentences and Paragraphs | p. 42 |
| Writing for Effect | p. 62 |
| Basic Patterns of Business Messages | |
| Introduction to Messages and the Writing Process | p. 84 |
| Directness in Good-News and Neutral M... MORE | p. 105 |
| Indirectness in Bad-News Messages | p. 163 |
| Indirectness in Persuasion and Sales Messages | p. 191 |
| Strategies in the Job-Search Process | p. 222 |
| Fundamentals of Report Writing | |
| Basics of Report Writing | p. 272 |
| Report Structure: The Shorter Forms | p. 301 |
| Long, Formal Reports | p. 342 |
| Graphics | p. 383 |
| Other Forms of Business Communication | |
| Informal Oral Communication | p. 410 |
| Public Speaking and Oral Reporting | p. 432 |
| Cross-Cultural, Correctness, Technology, Research | |
| Techniques of Cross-Cultural Communication | p. 452 |
| Correctness of Communication | p. 469 |
| Technology-Enabled Communication | p. 495 |
| Business Research Methods | p. 519 |
| Appendixes | |
| Corrections for the Self-Administered Diagnostic Test of Correctness | p. 552 |
| Physical Presentation of Letters, Memos, and Reports | p. 554 |
| General Grading Checklists: Punctuation, Grammar, Number, Spelling, Proofreading, Technique, Strategy, and Formatting | p. 578 |
| Special Grading Checklists: Messages and Reports | p. 582 |
| Documentation and the Bibliography | p. 586 |
| Credits | p. 598 |
| Index | p. 599 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Raymond V. Lesikar, Ph.D.: Emeritus, Louisiana State University Marie E. Flatley, Ph.D.: San Diego State University
