Business Communication : Making Connections in a Digital World
ISBN: 9780073317090 | 0073317098
Edition: 11thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/18/2006
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"Business Communication: Making Connections in a Digital World," 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. "Business Communication" attends to the dynamic, fast-paced, and ever-changing means by w... MORE
| Introduction | |
| Communication in the Workplace | |
| Fundamentals of Business Writing | |
| Adaptation and the Selection of Words | |
| Construction of Clear Sentences and Paragraphs | |
| Writing for Effect | |
| Basic Patterns of Business Messages | |
| The Writing Process and an Introduction to Business Messages | |
| Directness in Good-News and Neutral Messages | ... MORE|
| Indirectness in Bad-News Messages | |
| Indirectness in Persuasive Messages | |
| Strategies in the Job-Search Process | |
| Fundamentals of Report Writing | |
| Basics of Report Writing | |
| Report Structure: The Shorter Forms | |
| Long, Formal Reports | |
| Graphics | |
| Other Forms of Business Communication | |
| Informal Oral Communication | |
| Public Speaking and Oral Reporting | |
| Cross-Cultural, Correctness, Technology, Research | |
| Techniques of Cross-Cultural Communication | |
| Correctness of Communication | |
| Technology-Enabled Communication | |
| Business Research Methods | |
| Appendixes | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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