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International Business : A Managerial Perspective

ISBN: 9780131422636 | 0131422634
Edition: 4th
Format: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2005

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This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience.Topics covered include: the world's marketplaces, the international environment, managing international business and business operations.For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

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