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International Business: A Managerial Perspective
ISBN: 9780130329073 | 013032907X
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/1/2001
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For undergraduate courses in International Business. This updated edition takes a managerial approach to International Business. The role of culture is integrated throughout each chapter.
| Part One > The World's Marketplaces | 2 | (118) | |||
| 2 | (22) | |||
| 24 | ... MORE | |||
| 56 | (26) | |||
| 82 | (38) | |||
| Part Two > International Environment | 120 | (160) | |||
| 120 | (32) | |||
| 152 | (34) | |||
| 186 | (30) | |||
| 216 | (30) | |||
| 246 | (34) | |||
| Part Three > Managing International Business | 280 | (176) | |||
| 280 | (28) | |||
| 308 | (34) | |||
| 342 | (26) | |||
| 368 | (26) | |||
| 394 | (26) | |||
| 420 | (36) | |||
| Part Four > Managing International Business Operations | 456 | (153) | |||
| 456 | (30) | |||
| 486 | (26) | |||
| 512 | (32) | |||
| 544 | (28) | |||
| 572 | (37) | |||
| Endnotes | 609 | (16) | |||
| Glossary | 625 | (12) | |||
| Photo Credits | 637 | (2) | |||
| Company Index | 639 | (4) | |||
| Subject Index | 643 |
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