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International Business: A Managerial Perspective
International Business: A Managerial Perspective
- ISBN 13:
9780130329073
- ISBN 10:
013032907X
- Edition: 3rd
- Format: Hardcover
- Copyright: 07/01/2001
- Publisher: Pearson College Div
- Newer Edition
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Summary
For undergraduate courses in International Business. This updated edition takes a managerial approach to International Business. The role of culture is integrated throughout each chapter.
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