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International Business : Managerial Perspective Forecast 2003
ISBN: 9780130465528 | 0130465526
Edition: 3rdFormat: Paperback
Publisher: PRENTICE HALL
Pub. Date: 1/1/2003
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International Business, Forecast 2003, Third Edition provides a comprehensive exploration of the managerial side of doing business in the global economy?e.g., the functional areas of business, how managers work in a global marketplace, how business activities are increasingly driven by technology, etc. And, the Forecast 2003 module brings readers up to date with the critical changes occurring now in the global economy by showing them how the decisions and the choices facing businessper... MORE
| Part One The World's Marketplaces | 2 | (118) | |||
| 2 | (22) | |||
| 24 | ... MORE | |||
| 56 | (26) | |||
| 82 | (38) | |||
| Part Two International Environment | 120 | (160) | |||
| 120 | (32) | |||
| 152 | (34) | |||
| 186 | (30) | |||
| 216 | (30) | |||
| 246 | (34) | |||
| Part Three Managing International Business | 280 | (176) | |||
| 280 | (28) | |||
| 308 | (34) | |||
| 342 | (26) | |||
| 368 | (26) | |||
| 394 | (26) | |||
| 420 | (36) | |||
| Part Four Managing International Business Operations | 456 | (153) | |||
| 456 | (30) | |||
| 486 | (26) | |||
| 512 | (32) | |||
| 544 | (28) | |||
| 572 | (37) | |||
| Endnotes | 609 | (16) | |||
| Glossary | 625 | (12) | |||
| Photo Credits | 637 | (2) | |||
| Company Index | 639 | (4) | |||
| Subject Index | 643 |
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