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Entreprenuership : Successfully Launching New Ventures and OneKey CourseCompass
ISBN: 9780131695696 | 013169569X
Edition: 1stFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2006
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This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, wh... MORE
This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus Where a great idea meets a great process.
I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING... MORE
