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Entrepreneurship : Successfully Launching New Ventures
ISBN: 9780132240574 | 0132240572
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process - particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, a... MORE
| Decision to Become an Entrepreneur | |
| Introduction to Entrepreneurship | |
| Developing Successful Business Ideas | |
| Recognizing Opportunities and Generating Ideas | |
| Feasibility Analysis | |
| Writing a Business Plan | |
| Industry and Competitor Analysis | |
| Developing an Effective Business Model | |
| Moving From an Idea to An Entrepreneurial Firm | ... MORE |
| Preparing the Proper Ethical and Legal Foundation | |
| Assessing a New Ventures Financial Strength and Viability | |
| Building a New Venture Team | |
| Getting Financing or Funding | |
| Managing and Growing an Entrepreneurial Firm | |
| Unique Marketing Issues | |
| The Importance of Intellectual Property | |
| Planning for and Evaluating the Challenges of Growth | |
| Strategies for Firm Growth | |
| Franchising Case | |
| Appendix | |
| Glossary | |
| Name Index | |
| Subject Index | |
| Company Index | |
| Photo Credits | |
| Table of Contents provided by Publisher. All Rights Reserved. |
