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Entrepreneurship : Successfully Launching New Ventures
ISBN: 9780130618559 | 0130618551
Format: HardcoverPublisher: Prentice Hall
Pub. Date: 1/1/2006
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Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your s... MORE
| Decision to Become an Entrepreneur | |
| Introduction to Entrepreneurship | |
| Developing Successful Business Ideas | |
| Recognizing Opportunities and Generating Ideas | |
| Feasibility Analysis | |
| Industry and Competitor Analysis | |
| Developing an Effective Business Model | |
| Moving From an Idea to an Entrepreneurial Firm | |
| Building a New Venture Team | ... MORE |
| Assessing a New Ventures Financial Strength and Viability | |
| Preparing the Proper Ethical and Legal Foundation | |
| Writing a Business Plan | |
| Getting Financing or Funding | |
| Managing and Growing an Entrepreneurial Firm | |
| Unique Marketing Issues | |
| The Importance of Intellectual Property | |
| Preparing for and Evaluating the Challenges of Growth | |
| Strategies for Firm Growth | |
| Franchising | |
| Glossary | |
| Name Index | |
| Subject Index | |
| Company Index | |
| Photo Credits | |
| Table of Contents provided by Publisher. All Rights Reserved. |
R. Duane Ireland holds the Foreman R. and Ruby S. Bennett Chair in Business Administration in the Mays Business School, Texas A&M University.
