9780136083535

Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising

For readers interested in starting an entrepreneurial venture in today’s market.

Part 1   Decision to Become an Entrepreneur
    Chapter 1   Introduction to Entrepreneurship
Part 2   Developing Successful Business Ideas
    Chapter 2   Recognizing Opportunities and Generating Ideas
    Chapter 3   Feasibility Analysis
    Chapter 4   Writing a Business Plan
    Chapter 5   Industry and Competitor Analysis
    Chapter 6   Developing an Effective Business Model
Part 3   Moving From an Idea to An Entrepreneurial Firm
    Chapter 7   Preparing the Proper Ethical and Legal Foundation
    Chapter 8   Assessing a New Venture’s Financial Strength and Viability
    Chapter 9   Building a New Venture Team
    Chapter 10   Getting Financing or Funding
Part 4   Managing and Growing an Entrepreneurial Firm
    Chapter 11   Unique Marketing Issues
    Chapter 12   The Importance of Intellectual Property
    Chapter 13   Preparing for and Evaluating the Challenges of Growth
    Chapter 14   Strategies for Firm Growth
    Chapter 15   Franchising

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Entrepreneurship : Successfully Launching New Ventures

Entrepreneurship : Successfully Launching New Ventures

0136083536

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Table of Contents

Supplemental Materials