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Business Communication Essentials Plus New MyBCommLab with Pearson eText -- Access Card Package

ISBN: 9780132658720 | 0132658720
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 6/13/2011

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SummaryTable of Contents
Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentialspresents these technologies in the context of proven communication strategies and essential business English skills. The fifth edition includes updated and new content on social media and technology. Available withmybcommlab! Practice Makes Polished-mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today's busin... MORE
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
Chapter 1. Understanding Business Communication in Today’s Workplace
Chapter 2. Mastering Team Skills and Interpersonal Communication
PART 2: THE THREE-STEP WRITING PROCESS
Chapter 3. Planning Business Messages
Chapter 4. Writing Business Messages
Chapter 5. Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Chapter 6. Crafting Messages for Electronic Media
Chapter 7. Writing Routine and Positive Messages
Chapter 8. Writing Negative Messages
C... MORE

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