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Business Communication Essentials
ISBN: 9780131472457 | 0131472453
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2006
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Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today.After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book.A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.
| Business Communication Foundations | |
| Understanding Business Communication in Today's Workplace | |
| Communicating in Teams and Mastering Listening and Nonverbal Communication Skills | |
| The Three-Step Writing Process | |
| Planning Business Messages | |
| Writing Business Messages | |
| Completing Business Messages | |
| Brief Business Correspondence | |
| Working W... MORE | |
| Writing Routine, Good-News, and Goodwill Messages | |
| Writing Bad-News Messages | |
| Writing Persuasive Messages | |
| Composing Business Reports, Proposals, and Presentations | |
| Understanding and Planning Business Reports and Proposals | |
| Writing and Completing Business Reports and Proposals | |
| Planning, Writing, and Delivering Oral Presentations | |
| Employment Messages | |
| Searching for Employment and Preparing Employment Messages | |
| Interviewing for Employment and Following Up | |
| Appendix A | |
| Appendix B | |
| Appendix C | |
| Handbook of Grammar, Mechanics, and Usage | |
| Answer Key | |
| References | |
| Acknowledgments | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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