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Business Communication Essentials
ISBN: 9780136084419 | 0136084419
Edition: 4thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For Business Communication courses in any curriculum. Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyll face on the job. Only Bove/Thill texts thoroughly address the new-media skills that employees are expected to have in todays business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blog... MORE
| Prologue: Building a Career with Your Communication Skills | |
| Business Communication Foundations | |
| Understanding Business Communication in Todays Workplace | |
| Mastering Interpersonal Communication | |
| The Three-Step Writing Process | |
| Planning Business Messages | |
| Writing Business Messages | |
| Completing Business Messages | |
| Brief Business Messages | ... MORE|
| Crafting Messages for Electronic Media | |
| Writing Routine and Positive Messages | |
| Writing Negative Messages | |
| Writing Persuasive Messages | |
| Longer Business Messages | |
| Understanding and Planning Reports and Proposals | |
| Composing and Completing Reports and Proposals | |
| Developing Oral and Online Presentations | |
| Employment Messages and Job Interviews | |
| Building Careers and Writing Rsums | |
| Applying and Interviewing for Employment | |
| Format and Layout of Business Documents | |
| Documentation of Report Sources | |
| Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage | |
| Answer Key | |
| References | |
| Acknowledgments | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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