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Business Communication Essentials

ISBN: 9780130475480 | 0130475483
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 2/1/2003

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SummaryTable of Contents
This new book is a text, a workbook, and a Handbook of Grammar, Mechanics, and Usage, all-in-one package. This text offers students especially those who lack proficiency in business English the tools they need to succeed in today's workplace with a heavy emphasis on exercises to improve grammar, punctuation, style, usage, and writing skills.
Unit 1: Business Communication Foundations
Understanding Business Communication in Today's Workplace
2(20)
Communicating in Teams and Mastering Listening and No... MORE
22(22)
Unit 2: The Three-Step Writing Process
Planning Business Messages
44(26)
Writing Business Messages
70(28)
Completing Business Messages
98(32)
Unit 3: Brief Business Correspondence
Working with Letters, Memos, and E-Mail Messages
130(30)
Writing Routine, Good-News, and Goodwill Messages
160(38)
Writing Bad-News Messages
198(34)
Writing Persuasive Messages
232(38)
Unit 4: Composing Business Reports, Proposals, and Presentations
Understanding and Planning Business Reports and Proposals
270(30)
Writing and Completing Business Reports and Proposals
300(50)
Planning, Writing, and Completing Oral Presentations
350(30)
Unit 5: Employment Messages
Searching for Employment and Preparing Employment Messages
380(40)
Interviewing for Employment and Following Up
420
Appendix A Format and Layout of Business DocumentsA-1
Appendix B Documentation of Report SourcesA-23
Appendix C Correction SymbolsA-29
Video GuideVG-1
Handbook of Grammar, Mechanics, and UsageH-1
Answer Key to the Level 1 Self-Assessment ExercisesAK-1
ReferencesR-1
AcknowledgmentsAC-1
IndexI-1

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