9780137147298

Tourism The Business of Travel

  • ISBN 13:

    9780137147298

  • ISBN 10:

    0137147295

  • Edition: 4th
  • Format: Paperback
  • Copyright: 02/11/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Written in a conversational style, this book views the industry from a business perspectiveexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.Anyone interested in a career in either Tourism and/or Hospitality.

Table of Contents

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