9780133113532

Tourism The Business of Hospitality and Travel

  • ISBN 13:

    9780133113532

  • ISBN 10:

    0133113531

  • Edition: 5th
  • Format: Paperback
  • Copyright: 07/18/2013
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Table of Contents

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