Social Media Marketing A Strategic Approach
Social Media Marketing A Strategic Approach
- ISBN 13:
9780538480871
- ISBN 10:
0538480874
- Edition: 1st
- Format: Paperback
- Copyright: 03/09/2012
- Publisher: Cengage Learning
- Newer Edition
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Summary
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.