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The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors’ conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format.
Table of Contents
Introduction To Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
The Retailing Environment
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
Market Selection And Location Analysis
Market Selection and Retail Location Analysis
Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Advertising and Promotion
Customer Service and Retail Selling
Store Layout and Design
Table of Contents provided by Publisher. All Rights Reserved.