9780324144970

The Management of Technology and Innovation A Strategic Approach (with InfoTrac)

  • ISBN 13:

    9780324144970

  • ISBN 10:

    0324144970

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/18/2006
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

Table of Contents

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