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The Management of Technology and Innovation A Strategic Approach
- ISBN 13:
9780538478229
- ISBN 10:
0538478225
- Edition: 2nd
- Format: Paperback
- Copyright: 08/03/2010
- Publisher: South-Western College Pub
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Summary
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
