9780471698685

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000 and the American Association for Public Opinion Research Award in 2004 for exceptionally distinguished service to the profession.

Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska–Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research.

Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research.

Preface	p. ix
Turbulent Times for Survey Methodology	p. 1
The Tailored Design Method	p. 15
Coverage and Sampling	p. 41
The Basics of Crafting Good Questions	p. 65
Constructing Open- and Closed-Ended Questions	p. 107
From Questions to a Questionnaire	p. 151
Implementation Procedures	p. 234
When More than One Survey Mode Is Needed	p. 300
Longitudinal and Internet Panel Surveys	p. 331
Customer Feedback Surveys and Alternative Delivery Technologies	p. 353
Effects of Sponsorship and the Data Collection Organization	p. 381
Surveying Businesses and Other Establishments	p. 402
Coping with Uncertainty	p. 440
References	p. 458
Index	p. 477
Table of Contents provided by Ingram. All Rights Reserved.

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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition

0471698687

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