9780073403113

Entrepreneurship: A Small Business Approach

  • ISBN 13:

    9780073403113

  • ISBN 10:

    0073403113

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/22/2010
  • Publisher: MCGRAW-HILL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research,Entrepreneurshipprovides students with the necessary foundation to design, start, and manage a small business.

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