9780078023187

ENTREPRENEURSHIP: The Art, Science, and Process for Success

  • ISBN 13:

    9780078023187

  • ISBN 10:

    0078023181

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 02/09/2015
  • Publisher: MCGRAW-HILL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $156.94 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours.

Summary

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success.

The Science of practice as the heart of starting and running a successful entrepreneurial venture.

The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.

Table of Contents

Read more

Write a Review