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Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
9780256218992

Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13:

    9780256218992

  • ISBN 10:

    0256218994

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 10/01/1997
  • Publisher: McGraw-Hill Higher Education
  • Newer Edition
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