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Advertising and Promotion : An Integrated Marketing Communications Perspective

by: ;
9780072314458

Advertising and Promotion : An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13:

    9780072314458

  • ISBN 10:

    0072314451

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 08/01/2000
  • Publisher: McGraw Hill College Div
  • Newer Edition
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