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Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
Book cover for Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13: 9780073404868
  • ISBN 10: 0073404861
  • Edition: 9th
  • Format: Hardcover
  • Copyright: 01/25/2011
  • Publisher: McGraw-Hill Education
  • Newer Edition
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