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Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
9780073404868

Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13:

    9780073404868

  • ISBN 10:

    0073404861

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 01/25/2011
  • Publisher: McGraw-Hill Education
  • Newer Edition
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