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Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
9780078028977

Advertising and Promotion: An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13:

    9780078028977

  • ISBN 10:

    0078028973

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 01/16/2014
  • Publisher: MCGRAW HILL
  • Newer Edition
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