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Advertising and Promotion : An Integrated Marketing Communications Perspective

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Book cover for Advertising and Promotion : An Integrated Marketing Communications Perspective

Advertising and Promotion : An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13: 9780073381091
  • ISBN 10: 0073381098
  • Edition: 8th
  • Format: Hardcover
  • Copyright: 07/01/2008
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

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