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Advertising and Promotion : An Integrated Marketing Communications Perspective

by: ;
9780073381091

Advertising and Promotion : An Integrated Marketing Communications Perspective

by: ;
  • ISBN 13:

    9780073381091

  • ISBN 10:

    0073381098

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 07/01/2008
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition
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