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Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)

by:
9780072536768

Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)

by:
  • ISBN 13:

    9780072536768

  • ISBN 10:

    0072536764

  • Edition: 6th
  • Format: Nonspecific Binding
  • Copyright: 04/01/2003
  • Publisher: MCGRAW-HILL
  • Newer Edition
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