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Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)

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Book cover for Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)

by:
  • ISBN 13: 9780072536768
  • ISBN 10: 0072536764
  • Edition: 6th
  • Format: Nonspecific Binding
  • Copyright: 04/01/2003
  • Publisher: MCGRAW-HILL
  • Newer Edition
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