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The World of Business
ISBN: 9780538836258 | 0538836253
Edition: 2ndFormat: Paperback
Publisher: South-Western College Pub
Pub. Date: 9/20/1994
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| Prologue: Trends in Business | p. 1 |
| The Business Environment | p. 13 |
| Business Systems | p. 14 |
| The Business Economy | p. 40 |
| International Business | p. 66 |
| Social Responsibilities and Business Ethics | p. 92 |
| Business Structures | p. 125 |
| Forms of Business Organization | p. 126 |
| Entrepreneurship, Small Business, and Franchising | p. 154 |
| Management | p. 193 |
| The Managerial Process | p. 194 |
| Internal Organization of the Firm | p. 224 |
| Production and Operations Management | p. 250 |
| Human Resources | p. 287 |
| Motivation, Leadership, and Group Behavior | p. 288 |
| Human-Resource Management | p. 314 |
| Labor-Management Relations | p. 350 |
| Marketing Management | p. 385 |
| The Marketing Process and Marketing Research | p. 386 |
| Product and Price Strategies | p. 414 |
| Distribution Management | p. 448 |
| Promotional Strategies | p. 476 |
| Management Information Tools | p. 511 |
| Computers and Information Systems | p. 512 |
| Accounting | p. 538 |
| Finance | p. 571 |
| Money and Financial Institutions | p. 572 |
| Securities and Securities Markets | p. 606 |
| Financial Management | p. 640 |
| Further Dimensions and Opportunities | p. 675 |
| The Legal and Tax Environment | p. 676 |
| Risk and Insurance | p. 706 |
| Epilogue: Your Career | p. 738 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
