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The Future of Business

by: Gitman, Lawrence J.

The Future of Business

by: Gitman, Lawrence J.

ISBN 13:
9780324015713
ISBN 10:
0324015712
Edition: 3rd
Format: Paperback
Copyright: 12/10/1999
Publisher: South-Western College Pub
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Summary

Thoroughly covers today's most fundamental business trends and topics including customer value, knowledge management, relationship management, Euro and the European Union, New Internet economy, and Intranets and extranets. DLC: Management--U.S.

Preface	p. xxiii
The Business Environment
Your Future in Business Begins Now	p. 1
The Nature of Business	p. 2
Social Trends	p. 7
Demographic Trends	p. 8
Evolving Global Economic Systems	p. 11
Technological Trends	p. 13
Trends in Global Competition	p. 15
The Talent War Among Employers	p. 19
Getting Your Career Off on the Right Track	p. 26
Understanding Evolving Economic Systems and Competition	p. 34
How Businesses and Economies Work	p. 36
Macroeconomics: the BIG Picture	p. 38
Achieving Macroeconomic Goals	p. 42
Microeconomics: Zeroing in on Businesses and Consumers	p. 46
Competing in a Free Market	p. 49
Competing in the Global Marketplace	p. 64
America Goes Global	p. 66
Measuring Trade Between Nations	p. 67
Why Nations Trade	p. 70
Barriers to Trade	p. 70
Fostering Global Trade	p. 74
International Economic Communities	p. 77
Participating in the Global Marketplace	p. 80
Threats and Opportunities in the Global Marketplace	p. 84
The Impact of Multinational Corporations	p. 87
Making Ethical Decisions and Managing a Socially Responsible Business	p. 98
Individual Business Ethics	p. 100
How Organizations Influence Ethical Conduct	p. 102
Managing to be Socially Responsible	p. 107
Responsibilities to Stakeholders	p. 112
Understanding the Legal and Tax Environment	p. 125
Business Ownership
Forms of Business Ownership	p. 136
Types of Business Organization	p. 139
Sole Proprietorships	p. 139
Partnerships	p. 141
Corporations	p. 144
Specialized Forms of Business Organization	p. 150
Franchising	p. 151
Corporate Growth Through Mergers and Acquisitions	p. 155
Entrepreneurship: Starting and Managing Your Own Business	p. 168
Entrepreneurship Today	p. 171
Characteristics of Successful Entrepreneurs	p. 173
Small Business	p. 175
Starting Your Own Business	p. 180
Managing a Small Business	p. 185
Business Management
Management and Leadership In Today's Organization	p. 202
The Role of Management	p. 204
Planning	p. 204
Organizing	p. 208
Leading	p. 209
Controlling	p. 213
Managerial Roles	p. 215
Managerial Skills	p. 217
Designing Organizational Structures	p. 228
Structural Building Blocks	p. 230
Mechanistic Versus Organic Structures	p. 237
Common Organizational Structures	p. 238
Reengineering Organizational Structure	p. 242
The Informal Organization	p. 244
Managing Human Resources	p. 254
Developing People to Help Reach Organizational Goals	p. 256
Human Resource Planning	p. 257
Employee Recruitment	p. 260
Employee Selection	p. 262
Employee Training and Development	p. 264
Performance Planning and Evaluation	p. 266
Employee Compensation and Benefits	p. 267
Organizational Career Management	p. 269
Laws Affecting Human Resource Management	p. 271
Motivating Employees and Creating Self-Managed Teams	p. 286
The Evolution of Motivation Theory	p. 288
Contemporary Views on Motivation	p. 294
From Motivation Theory to Application	p. 297
Using Teams to Enhance Motivation and Performance	p. 299
Understanding Labor-Management Relations	p. 314
The Emergence of Unions and Collective Bargaining	p. 316
The Legal Environment of Unions	p. 320
Union Organizing	p. 322
Negotiating Union Contracts	p. 324
Grievance and Arbitration	p. 330
Managing Labor-Management Conflict	p. 331
Achieving World-Class Operations Management	p. 344
Production and Operations Management--an Overview	p. 347
Production Planning	p. 348
Production and Operations Control	p. 360
Improving Production and Operations	p. 363
Marketing Management
Understanding the Customer and Creating Goods and Services That Satisfy	p. 380
The Marketing Concept	p. 382
Creating a Marketing Strategy	p. 386
Developing a Marketing Mix	p. 389
Buyer Behavior	p. 392
Market Segmentation	p. 394
Using Marketing Research to Serve Existing Customers and Find New Customers	p. 397
Developing Quality Products at the Right Price	p. 410
What is a Product?	p. 412
Building Brand Equity and Master Brands	p. 415
The Importance of Packaging in a Self-Service Economy	p. 419
Creating Products that Deliver Value	p. 421
The Product Life Cycle	p. 424
Pricing Products Right	p. 425
How Managers Set Prices	p. 429
Product Pricing	p. 430
Distributing Products in a Timely and Efficient Manner	p. 442
The Role of Distribution	p. 444
The Nature and Functions of Distribution Channels	p. 445
How Channels Organize and Cover Markets	p. 448
Wholesaling	p. 451
The Competitive World of Retailing	p. 454
Using Physical Distribution to Increase Efficiency and Customer Satisfaction	p. 460
Using Integrated Marketing Communications to Promote Products	p. 470
Promotional Goals	p. 472
Advertising Builds Brand Recognition	p. 474
The Importance of Personal Selling	p. 480
Sales Promotion	p. 483
Public Relations Helps Build Goodwill	p. 486
Factors That Affect the Promotional Mix	p. 487
Technology and Information
Using Technology to Manage Information	p. 500
Using Information for Decision Making	p. 503
Computer Hardware	p. 504
Computer Software	p. 508
Computer Networks	p. 512
Business Information Systems	p. 513
Managing Information Technology	p. 517
Using the Internet for Business Success	p. 532
The Internet	p. 535
The New Internet Economy	p. 539
Launching a Successful E-business	p. 550
Using Financial Information and Accounting	p. 566
The Purpose of Accounting	p. 568
Basic Accounting Procedures	p. 571
The Balance Sheet	p. 574
The Income Statement	p. 577
The Statement of Cash Flows	p. 579
Analyzing Financial Statements	p. 581
Finance
Understanding Money and Financial Institutions	p. 598
Money	p. 600
The Federal Reserve System	p. 602
The U.S. Financial System	p. 604
Insuring Bank Deposits	p. 609
International Banking	p. 610
Financial Management	p. 620
The Role of Finance	p. 620
Financial Planning	p. 624
How Organizations Use Funds	p. 626
Obtaining Short-Term Financing	p. 628
Raising Long-Term Financing	p. 632
Understanding Securities and Securities Markets	p. 647
Securities Markets	p. 649
Stock: Equity Financing	p. 650
Bonds: Debt Financing	p. 652
Other Popular Securities	p. 654
Securities Exchanges	p. 656
How to Buy and Sell Securities	p. 660
Popular Sources of Investment Information	p. 661
Managing Your Personal Finances	p. 678
Financial Planning and Cash Management	p. 680
Using Consumer Credit	p. 686
Managing Taxes	p. 691
Selecting Insurance	p. 693
Making Investment Decisions	p. 697
Managing Risk and Insurance	p. 708
Glossary	p. 717
End Notes	p. 734
Subject Index	p. 747
Company Index	p. 761
Photo Credits	p. 766
Table of Contents provided by Syndetics. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

The Future of Business

The Future of Business

9780324015713

0324015712

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

The Future of Business

The Future of Business

9780324015713

0324015712

Summary

Table of Contents

Supplemental Materials

Write a Review

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