Rent 9780324113518 | The Future of Business With Infotrac: Interactive Edition

Summary Table of Contents

The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization--now more than ever--requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping learners understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business -- Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.

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Preface	p. xxiii
The Business Environment
Your Future in Business Begins Now	p. 1
The Nature of Business	p. 2
Social Trends	p. 7
Demographic Trends	p. 8
Evolving Global Economic Systems	p. 11
Technological Trends	p. 13
Trends in Global Competition	p. 15
The Talent War Among Employers	p. 19
Summary of Learning Goals	p. 21
Preparing for Tomorrow's Workplace	p. 23
Working the Net	p. 23
Creative Thinking Case	p. 23
Video Case	p. 24
E-Commerce	p. 25
Getting Your Career Off on the Right Track	p. 26
Understanding Evolving Economic Systems and Competition	p. 34
How Businesses and Economies Work	p. 36
Macroeconomics: The Big Picture	p. 38
Achieving Macroeconomic Goals	p. 42
Microeconomics: Zeroing in on Businesses and Consumers	p. 46
Competing in a Free Market	p. 49
Summary of Learning Goals	p. 58
Preparing for Tomorrow's Workplace	p. 60
Working the Net	p. 60
Creative Thinking Case	p. 60
Video Case	p. 61
E-Commerce	p. 63
Competing in the Global Marketplace	p. 64
America Goes Global	p. 66
Measuring Trade Between Nations	p. 67
Why Nations Trade	p. 70
Barriers to Trade	p. 70
Fostering Global Trade	p. 74
International Economic Communities	p. 77
Participating in the Global Marketplace	p. 80
Threats and Opportunities in the Global Marketplace	p. 84
The Impact of Multinational Corporations	p. 87
Summary of Learning Goals	p. 92
Preparing for Tomorrow's Workplace	p. 94
Working the Net	p. 94
Creative Thinking Case	p. 95
Video Case	p. 96
E-Commerce Case	p. 97
Making Ethical Decisions and Managing a Socially Responsible Business	p. 98
Individual Business Ethics	p. 100
How Organizations Influence Ethical Conduct	p. 102
Managing to Be Socially Responsible	p. 107
Responsibilities to Stakeholders	p. 112
Summary of Learning Goals	p. 120
Preparing for Tomorrow's Workplace	p. 122
Working the Net	p. 122
Creative Thinking Case	p. 122
Video Case	p. 123
E-Commerce Case	p. 124
Understanding the Legal and Tax Environment	p. 125
Business Ownership
Forms of Business Ownership	p. 136
Types of Business Organization	p. 139
Sole Proprietorships	p. 139
Partnerships	p. 141
Corporations	p. 144
Specialized Forms of Business Organization	p. 150
Franchising	p. 151
Corporate Growth Through Mergers and Acquisitions	p. 155
Summary of Learning Goals	p. 162
Preparing for Tomorrow's Workplace	p. 164
Working the Net	p. 165
Creative Thinking Case	p. 165
Video Case	p. 166
E-Commerce Case	p. 167
Entrepreneurship: Starting and Managing Your Own Business	p. 168
Entrepreneurship Today	p. 171
Characteristics of Successful Entrepreneurs	p. 173
Small Business	p. 175
Starting Your Own Business	p. 180
Managing a Small Business	p. 185
Summary of Learning Goals	p. 194
Preparing for Tomorrow's Workplace	p. 196
Working the Net	p. 197
Creative Thinking Case	p. 197
Video Case	p. 198
E-Commerce Case	p. 199
Your Career as an Entrepreneur	p. 200
Business Management
Management and Leadership in Today's Organization	p. 202
The Role of Management	p. 204
Planning	p. 204
Organizing	p. 208
Leading	p. 209
Controlling	p. 213
Managerial Roles	p. 215
Managerial Skills	p. 217
Summary of Learning Goals	p. 223
Preparing for Tomorrow's Workplace	p. 225
Working the Net	p. 225
Creative Thinking Case	p. 225
Video Case	p. 226
E-Commerce Case	p. 227
Designing Organizational Structures	p. 228
Structural Building Blocks	p. 230
Mechanistic Versus Organic Structures	p. 237
Common Organizational Structures	p. 238
Reengineering Organizational Structure	p. 242
The Informal Organization	p. 244
Summary of Learning Goals	p. 249
Preparing for Tomorrow's Workplace	p. 250
Working the Net	p. 251
Creative Thinking Case	p. 251
Video Case	p. 252
E-Commerce Case	p. 253
Managing Human Resources	p. 254
Developing People to Help Reach Organizational Goals	p. 256
Human Resource Planning	p. 257
Employee Recruitment	p. 260
Employee Selection	p. 262
Employee Training and Development	p. 264
Performance Planning and Evaluation	p. 266
Employee Compensation and Benefits	p. 267
Organizational Career Management	p. 269
Laws Affecting Human Resource Management	p. 271
Summary of Learning Goals	p. 279
Preparing for Tomorrow's Workplace	p. 281
Working the Net	p. 282
Creative Thinking Case	p. 282
Video Case	p. 283
E-Commerce Case	p. 285
Motivating Employees and Creating Self-Managed Teams	p. 286
The Evolution of Motivation Theory	p. 288
Contemporary Views on Motivation	p. 294
From Motivation Theory to Application	p. 297
Using Teams to Enhance Motivation and Performance	p. 299
Summary of Learning Goals	p. 306
Preparing for Tomorrow's Workplace	p. 309
Working the Net	p. 310
Creative Thinking Case	p. 311
Video Case	p. 312
E-Commerce Case	p. 313
Understanding Labor-Management Relations	p. 314
The Emergence of Unions and Collective Bargaining	p. 316
The Legal Environment of Unions	p. 320
Union Organizing	p. 322
Negotiating Union Contracts	p. 324
Grievance and Arbitration	p. 330
Managing Labor-Management Conflict	p. 331
Summary of Learning Goals	p. 337
Preparing for Tomorrow's Workplace	p. 339
Working the Net	p. 340
Creative Thinking	p. 341
Video Case	p. 341
E-Commerce Case	p. 343
Achieving World-Class Operations Management	p. 344
Production and Operations Management--An Overview	p. 347
Production Planning	p. 348
Production and Operations Control	p. 360
Improving Production and Operations	p. 363
Summary of Learning Goals	p. 369
Preparing for Tomorrow's Workplace	p. 372
Working the Net	p. 372
Creative Thinking Case	p. 373
Video Case	p. 374
E-Commerce Case	p. 375
Your Career in Management	p. 376
Marketing Management
Understanding the Customer and Creating Goods and Services that Satisfy	p. 380
The Marketing Concept	p. 382
Creating a Marketing Strategy	p. 386
Developing a Marketing Mix	p. 389
Buyer Behavior	p. 392
Market Segmentation	p. 394
Using Marketing Research to Serve Existing Customers and Find New Customers	p. 397
Summary of Learning Goals	p. 404
Preparing for Tomorrow's Workplace	p. 406
Working the Net	p. 406
Creative Thinking Case	p. 406
Video Case	p. 407
E-Commerce Case	p. 409
Developing Quality Products at the Right Price	p. 410
What is a Product?	p. 412
Building Brand Equity and Master Brands	p. 415
The Importance of Packaging in a Self-Service Economy	p. 419
Creating Products that Deliver Value	p. 421
The Product Life Cycle	p. 424
Pricing Products Right	p. 425
How Managers Set Prices	p. 429
Product Pricing	p. 430
Summary of Learning Goals	p. 436
Preparing for Tomorrow's Workplace	p. 437
Working the Net	p. 438
Creative Thinking Case	p. 438
Video Case	p. 439
E-Commerce Case	p. 441
Distributing Products in a Timely and Efficient Manner	p. 442
The Role of Distribution	p. 444
The Nature and Functions of Distribution Channels	p. 445
How Channels Organize and Cover Markets	p. 448
Wholesaling	p. 451
The Competitive World of Retailing	p. 454
Using Physical Distribution to Increase Efficiency and Customer Satisfaction	p. 460
Summary of Learning Goals	p. 465
Preparing for Tomorrow's Workplace	p. 466
Working the Net	p. 467
Creative Thinking Case	p. 467
Video Case	p. 468
E-Commerce Case	p. 469
Using Integrated Marketing Communications to Promote Products	p. 470
Promotional Goals	p. 472
Advertising Builds Brand Recognition	p. 474
The Importance of Personal Selling	p. 480
Sales Promotion	p. 483
Public Relations Helps Build Goodwill	p. 486
Factors that Affect the Promotional Mix	p. 487
Summary of Learning Goals	p. 493
Preparing for Tomorrow's Workplace	p. 494
Working the Net	p. 494
Creative Thinking Case	p. 495
Video Case	p. 495
E-Commerce Case	p. 496
Your Career in Marketing	p. 497
Technology and Information
Using Technology to Manage Information	p. 500
Using Information for Decision Making	p. 503
Computer Hardware	p. 504
Computer Software	p. 508
Computer Networks	p. 512
Business Information Systems	p. 513
Managing Information Technology	p. 517
Summary of Learning Goals	p. 526
Preparing for Tomorrow's Workplace	p. 528
Working the Net	p. 528
Creative Thinking Case	p. 529
Video Case	p. 529
E-Commerce Case	p. 531
Using the Internet for Business Success	p. 532
The Internet	p. 535
The New Internet Economy	p. 539
Launching a Successful E-Business	p. 550
Summary of Learning Goals	p. 560
Preparing for Tomorrow's Workplace	p. 561
Working the Net	p. 562
Creative Thinking Case	p. 562
Video Case	p. 564
E-Commerce Case	p. 565
Using Financial Information and Accounting	p. 566
The Purpose of Accounting	p. 568
Basic Accounting Procedures	p. 571
The Balance Sheet	p. 574
The Income Statement	p. 577
The Statement of Cash Flows	p. 579
Analyzing Financial Statements	p. 581
Summary of Learning Goals	p. 588
Preparing for Tomorrow's Workplace	p. 590
Working the Net	p. 592
Creative Thinking Case	p. 592
Video Case	p. 593
E-Commerce Case	p. 594
Your Career in Managing Information	p. 595
Finance
Understanding Money and Financial Institutions	p. 598
Money	p. 600
The Federal Reserve System	p. 602
The U.S. Financial System	p. 604
Insuring Bank Deposits	p. 609
International Banking	p. 610
Summary of Learning Goals	p. 615
Preparing for Tomorrow's Workplace	p. 616
Working the Net	p. 617
Creative Thinking Case	p. 617
Video Case	p. 618
E-Commerce Case	p. 619
Financial Management	p. 620
The Role of Finance	p. 620
Financial Planning	p. 624
How Organizations Use Funds	p. 626
Obtaining Short-Term Financing	p. 628
Raising Long-Term Financing	p. 632
Summary of Learning Goals	p. 640
Preparing for Tomorrow's Workplace	p. 642
Working the Net	p. 643
Creative Thinking Case	p. 643
Video Case	p. 644
E-Commerce Case	p. 645
Understanding Securities and Securities Markets	p. 647
Securities Markets	p. 649
Stock: Equity Financing	p. 650
Bonds: Debt Financing	p. 652
Other Popular Securities	p. 654
Securities Exchanges	p. 656
How to Buy and Sell Securities	p. 660
Popular Sources of Investment Information	p. 661
Summary of Learning Goals	p. 672
Preparing for Tomorrow's Workplace	p. 674
Working the Net	p. 675
Creative Thinking Case	p. 675
Video Case	p. 676
E-Commerce Case	p. 677
Managing Your Personal Finances	p. 678
Financial Planning and Cash Management	p. 680
Using Consumer Credit	p. 686
Managing Taxes	p. 691
Selecting Insurance	p. 693
Making Investment Decisions	p. 697
Summary of Learning Goals	p. 703
Preparing for Tomorrow's Workplace	p. 704
Working the Net	p. 705
Creative Thinking Case	p. 706
Video Case	p. 706
E-Commerce Case	p. 707
Managing Risk and Insurance	p. 708
Your Career in Finance	p. 714
Glossary	p. 717
End Notes	p. 734
Subject Index	p. 747
Company Index	p. 761
Photo Credits	p. 766
Table of Contents provided by Syndetics. All Rights Reserved.

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