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Strategic Marketing Problems : Cases and Comments

ISBN: 9780136107064 | 0136107060
Edition: 12th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 8/4/2009

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Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyrs"ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.

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