Strategic Marketing Problems : Cases and Comments
ISBN: 9780131871526 | 0131871528
Edition: 11thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market seg... MORE
| Preface | p. ix |
| Foundations of Strategic Marketing Management | p. 1 |
| A Sample Marketing Plan | p. 17 |
| Financial Aspects of Marketing Management | p. 33 |
| Marketing Decision Making and Case Analysis | p. 53 |
| Opportunity Analysis, Market Segmentation, and Market Targeting | p. 65 |
| Toucon Collections, Inc. | p. 77 |
| Zenith Pet Foods, Inc. | p. 80 |
| Shoes for MO... MORE | p. 91 |
| Jones, Blair Company | p. 99 |
| Duncan Industries: Market Opportunities in the European Union | p. 109 |
| Frito-Lay's Dips | p. 118 |
| South Delaware Coors, Inc. | p. 130 |
| Product and Service Strategy and Brand Management | p. 141 |
| Dr Pepper/Seven Up, Inc.: Squirt Brand | p. 157 |
| Zoecon Corporation: Insect Growth Regulators | p. 177 |
| Skin-Tique Corporation | p. 188 |
| Peace Memorial Hospital: Downtown Health Clinic | p. 196 |
| Procter & Gamble, Inc.: Scope | p. 207 |
| Qingdao Haier Ltd.: Considering the Maytag Acquisition | p. 219 |
| Frito-Lay Company: Cracker Jack | p. 237 |
| Integrated Marketing Communication Strategy and Management | p. 263 |
| Crestfield Furniture Industries, Inc. (A) | p. 275 |
| Crestfield Furniture Industries Inc. (B) | p. 287 |
| Cadbury Beverages, Inc.: Crush Brand | p. 290 |
| Amber Inn & Suites, Inc. | p. 305 |
| Drypers Corporation: National Television Advertising Campaign | p. 318 |
| Craft Marine Corporation | p. 327 |
| Godiva Europe | p. 334 |
| Marketing Channel Strategy and Management | p. 353 |
| Hawaiian Punch: Go-to-Market Strategy | p. 365 |
| GloFish, LLC | p. 377 |
| Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity | p. 387 |
| Goodyear Tire and Rubber Company | p. 399 |
| Peak Garage Door, Inc. | p. 411 |
| Merton Industries: The Wholesale Distribution Decision | p. 416 |
| Pricing Strategy and Management | p. 425 |
| EMI Group, PLC: CD Pricing in the Recorded Music Industry | p. 435 |
| Southwest Airlines | p. 450 |
| Superior Supermarkets: Everyday Low Pricing | p. 470 |
| Burroughs Wellcome Company: Retrovir | p. 482 |
| Virgin Mobile USA: Pricing for the Very First Time | p. 494 |
| Augustine Medical, Inc.: The Bair Hugger Patient Warming System | p. 510 |
| Marketing Strategy Reformulation: The Control Process | p. 521 |
| AssociationPower.Com | p. 531 |
| Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment | p. 539 |
| Marshant Museum of Art and History | p. 556 |
| The Circle K Corporation | p. 566 |
| Comprehensive Marketing Programs | p. 577 |
| Dexit-A Marketing Opportunity | p. 583 |
| Frito-Lay, Inc.: Sun Chips Multigrain Snacks | p. 596 |
| Keurig at Home: Managing a New Product Launch | p. 613 |
| A.1. Steak Sauce: Lawry's Defense | p. 630 |
| Cima Mountaineering, Inc. | p. 637 |
| Graneer Systems, Inc.: India Market Entry | p. 654 |
| Kingsford Charcoal | p. 669 |
| Preparing a Written Case Analysis | p. 687 |
| Republic National Bank of Dallas: NOW Accounts | p. 687 |
| Student Analysis: Republic National Bank of Dallas: NOW Accounts | p. 697 |
| Glossary of Selected Marketing Terms and Concepts | p. 703 |
| Subject Index | p. 709 |
| Company and Brand Index | p. 716 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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