Strategic Marketing Problems : Cases and Comments
ISBN: 9780131421844 | 0131421840
Edition: 11thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Lati... MORE
READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Lati... MORE
| Foundations of Strategic Marketing Management | |
| A Sample Marketing Plan. | |
| Financial Aspects of Marketing Management | |
| Marketing Decision Making and Case Analysis | |
| Opportunity Analysis, Market Segmentation, and Market Targeting | |
| Sorzal Distributors | |
| Jones-Blair Company | |
| EBay's Globalization Strategy | |
| Camar Automotive Hoist | ... MORE |
| Vector Marketing Corporation: Growth Drivers | |
| Frito-Lay“ Dips | |
| South Delaware Coors, Inc | |
| Product and Service Strategy and Brand Management | |
| Dr. Pepper/Seven Up, Inc.: Squirt“ Brand | |
| Zoýcon Corporation: Insect Growth Regulators | |
| Soft and Silky Shaving Gel | |
| Perpetual Care Hospital: Downtown Health Clinic | |
| Procter & Gamble, Inc.: Scope | |
| Frito Lay Company: Cracker Jack | |
| Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity | |
| Integrated Marketing Communication Strategy and Management | |
| Carrington Furniture, Inc | |
| (A) Carrington Furniture, Inc | |
| (B) Cadbury Beverages, Inc.: Crush“ Brand | |
| Drypers Corporation: National Television Advertising Campaign | |
| Craft Marine Corporation | |
| Godiva Europe | |
| Make-up Art Cosmetics Ltd | |
| Marketing Channel Strategy and Management | |
| Gateway, Inc | |
| Golf Logix: Measuring the Game of Golf | |
| Goodyear Tire and Rubber Company | |
| Steel Door Technologies | |
| Masterton Carpet Mills, Inc | |
| Pricing Strategy and Management | |
| Southwest Airlines | |
| Superior Supermarkets: Everyday Low Pricing | |
| Burroughs Wellcome Company: Retrovir | |
| Leiber Light | |
| Augustine Medical, Inc.: The Bair | |
| Hugger“ Patient Warming System | |
| Texas Instruments: Global Pricing in the Semiconductor Industry | |
| Marketing Strategy Reformulation: The Control Process | |
| Affiniscape, Inc | |
| Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment | |
| The Circle K Corporation | |
| 3M Telecom Systems Division: Fibrlokâäó Splice | |
| Macon Museum of Art | |
| Comprehensive Marketing Programs | |
| Nintendo The Launch of Game Boy Color | |
| Show Circuit Frozen Dog Dinner | |
| Unilever Canada: Becel Margarine | |
| Frito-Lay, Inc.: SunChipsâäó Multigrain Snacks | |
| CIMA Mountaineering, Inc | |
| Blair Water Purifiers India | |
| Appendix: Preparing a Written Case Analysis | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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