
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Preface | p. x |
| Overview of Strategic Management | p. 2 |
| The Nature of Strategic Management | p. 2 |
| What Is Strategic Management? | p. 5 |
| Key Terms in Strategic Management | p. 8 |
| The Strategic-Management Model | p. 13 |
| Benefits of Strategic Management | p. 15 |
| Why Some Firms Do No Strategic Planning | p. 17 |
| Pitfalls in Strategic Planning | p. 18 | ... MORE
| Guidelines for Effective Strategic Management | p. 18 |
| Business Ethics and Strategic Management | p. 20 |
| Comparing Business and Military Strategy | p. 24 |
| The Nature of Global Competition | p. 25 |
| Cohesion Case: Krispy Kreme Doughnuts, Inc.--2004 | p. 32 |
| Experiential Exercises | p. 44 |
| Strategy Formulation | p. 48 |
| The Business Vision and Mission | p. 48 |
| What Do We Want to Become? | p. 50 |
| What Is Our Business? | p. 53 |
| Importance of Vision and Mission Statements | p. 55 |
| Characteristics of a Mission Statement | p. 58 |
| Components of a Mission Statement | p. 63 |
| Writing and Evaluating Mission Statements | p. 63 |
| Experiential Exercises | p. 69 |
| The External Assessment | p. 72 |
| The Nature of an External Aduit | p. 74 |
| The Industrial Organization (I/O) View | p. 76 |
| Economic Forces | p. 77 |
| Social, Cultural, Demographic, and Environmental Forces | p. 79 |
| Political, Governmental, and Legal Forces | p. 83 |
| Technological Forces | p. 86 |
| Competitive Forces | p. 87 |
| Competitive Analysis: Porter's Five-Forces Model | p. 92 |
| Sources of External Information | p. 96 |
| Forecasting Tools and Techniques | p. 96 |
| The Global Challenge | p. 97 |
| Industry Analysis: The External Factor Evaluation (EFE) Matrix | p. 101 |
| The Competitive Profile Matrix (CPM) | p. 104 |
| Experiential Exercises | p. 109 |
| The Internal Assessment | p. 112 |
| The Nature of an Internal Aduit | p. 114 |
| The Resource-Based View (RBV) | p. 117 |
| Integrating Strategy and Culture | p. 118 |
| Management | p. 123 |
| Marketing | p. 128 |
| Finance/Accounting | p. 132 |
| Production/Operations | p. 139 |
| Research and Development | p. 141 |
| Management Information Systems | p. 144 |
| The Value Chain | p. 146 |
| The Internal Factor Evaluation (IFE) Matrix | p. 147 |
| Experiential Exercises | p. 154 |
| Strategies in Action | p. 156 |
| Long-Term Objectives | p. 158 |
| Types of Strategies | p. 161 |
| Integration Strategies | p. 164 |
| Intensive Strategies | p. 167 |
| Diversification Strategies | p. 169 |
| Defensive Strategies | p. 172 |
| Michael Porter's Generic Strategies | p. 176 |
| Means for Achieving Strategies | p. 178 |
| First Mover Advantages | p. 184 |
| Strategic Management in Nonprofit and Governmental Organizations | p. 185 |
| Strategic Management in Small Firms | p. 187 |
| Experiential Exercises | p. 192 |
| Strategy Analysis and Choice | p. 196 |
| The Nature of Strategy Analysis and Choice | p. 198 |
| A Comprehensive Strategy-Formulation Framework | p. 200 |
| The Input Stage | p. 201 |
| The Matching Stage | p. 202 |
| The Decision Stage | p. 220 |
| Cultural Aspects of Strategy Choice | p. 224 |
| The Politics of Strategy Choice | p. 225 |
| Governance Issues | p. 226 |
| Experiential Exercises | p. 234 |
| Strategy Implementation | p. 240 |
| Implementing Strategies: Management and Operations Issues | p. 240 |
| The Nature of Strategy Implementation | p. 242 |
| Annual Objectives | p. 244 |
| Policies | p. 246 |
| Resource Allocation | p. 248 |
| Managing Conflict | p. 249 |
| Matching Structure with Strategy | p. 250 |
| Restructuring, Reengineering and E-Engineering | p. 255 |
| Linking Performance and Pay to Strategies | p. 257 |
| Managing Resistance to Change | p. 259 |
| Managing the Natural Environment | p. 261 |
| Creating a Strategy-Supportive Culture | p. 264 |
| Production/Operations Concerns When Implementing Strategies | p. 268 |
| Human Resource Concerns When Implementing Strategies | p. 269 |
| Experiential Exercises | p. 278 |
| Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues | p. 280 |
| The Nature of Strategy Implementation | p. 282 |
| Marketing Issues | p. 282 |
| Finance/Accounting Issues | p. 288 |
| Research and Development (R&D) Issues | p. 299 |
| Management Information Systems (MIS) Issues | p. 301 |
| Experiential Exercises | p. 306 |
| Strategy Evaluation | p. 308 |
| Strategy Review, Evaluation, and Control | p. 308 |
| The Nature of Strategy Evaluation | p. 310 |
| A Strategy-Evaluation Framework | p. 314 |
| The Balanced Scorecard | p. 320 |
| Published Sources of Strategy-Evaluation Information | p. 320 |
| Characteristics of an Effective Evaluation System | p. 323 |
| Contingency Planning | p. 324 |
| Auditing | p. 325 |
| Twenty-First-Century Challenges in Strategic Management | p. 326 |
| Experiential Exercises | p. 332 |
| Strategic Management Case Analysis | p. 334 |
| How to Prepare and Present a Case Analysis | p. 334 |
| What Is a Strategic Management Case? | p. 336 |
| Guidelines for Preparing Case Analyses | p. 336 |
| Preparing a Case for Class Discussion | p. 337 |
| Preparing a Written Case Analysis | p. 338 |
| Making an Oral Presentation | p. 340 |
| Sample Case Analysis Outline | p. 345 |
| Name Index | p. 349 |
| Subject Index | p. 352 |
| Company Index | p. 357 |
| Service Company Cases | |
| Telecommunications, Inc. | |
| Verizon Communications, Inc.--2004 | p. 2 |
| Nextel Communications, Inc.--2004 | p. 12 |
| Airlines | |
| Southwest Airlines Co.--2004 | p. 24 |
| AMR Inc.--2004 | p. 34 |
| Internet Companies | |
| E*TRADE Financial, Corp.--2004 | p. 42 |
| eBay Inc.--2004 | p. 50 |
| Amazon.com, Inc.--2004 | p. 62 |
| Retailers | |
| The Kroger Company--2003 | p. 74 |
| Limited Brands--2004 | p. 88 |
| Wal-Mart Stores, Inc.--2004 | p. 102 |
| Target Corporation--2003 | p. 116 |
| Entertainment | |
| Mandalay Resort Group--2004 | p. 124 |
| Royal Caribbean Cruises Ltd.--2004 | p. 134 |
| Small For-Profit Business | |
| The Quarry, Inc., Indoor Climbing Center--2004 | p. 148 |
| First Reliance Bank--2003 | p. 160 |
| Bridal Gallery--2003 | p. 172 |
| Champions Hydro-Lawn, Inc.--2003 | p. 178 |
| Nonprofit Organizations | |
| The Audubon Nature Institute--2003 | p. 188 |
| Central United Methodist Church--2004 | p. 200 |
| The United States Postal Service--2004 | p. 210 |
| American Red Cross--2004 | p. 220 |
| The Classic Car Club of America--2004 | p. 234 |
| Utah Valley State College--2004 | p. 244 |
| Manufacturing Company Cases | |
| Transportation | |
| Harley-Davidson, Inc.--2004 | p. 256 |
| Winnebago Industries--2004 | p. 264 |
| Cosmetics | |
| Avon Products, Inc.--2004 | p. 274 |
| Revlon, Inc.--2004 | p. 284 |
| Food and Beverage | |
| Pilgrim's Pride Corporation--2004 | p. 296 |
| Anheuser-Busch Companies, Inc.--2004 | p. 306 |
| Aerospace | |
| Boeing--2004 | p. 314 |
| Lockheed Martin Corporation--2004 | p. 326 |
| Computers | |
| Apple Computer, Inc.--2004 | p. 338 |
| Gateway, Inc.--2004 | p. 350 |
| Medical | |
| Stryker Corporation--2004 | p. 360 |
| Biomet, Inc.--2004 | p. 368 |
| Sporting Goods | |
| Nike--2004 | p. 380 |
| Reebok International, Ltd. (RBK)--2004 | p. 396 |
| Calloway Golf Company--2004 | p. 408 |
| Tobacco | |
| UST Inc.--2004 | p. 416 |
| R.J. Reynolds Tobacco Company--2004 | p. 426 |
| Table of Contents provided by Ingram. All Rights Reserved. |