Strategic Management and Competitive Advantage
ISBN: 9780132555500 | 0132555506
Edition: 4thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/14/2011
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Core strategic management concepts without the excess. Just the essentials Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part 1 Cases:
1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry
1_2 Wal-Mart in 2010
1_3 Harlequin
1_4 True Religion
PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapte... MORE
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part 1 Cases:
1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry
1_2 Wal-Mart in 2010
1_3 Harlequin
1_4 True Religion
PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapte... MORE
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