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Strategic Management and Competitive Advantage : Concepts and Cases

ISBN: 9780132338233 | 0132338238
Edition: 3rd
Format: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2010

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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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