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Strategic Management and Competitive Advantage
ISBN: 9780136094586 | 0136094589
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 9/10/2009
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For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases... MORE
PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry
PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part Cases ... MORE
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry
PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part Cases ... MORE
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