Public Relations : A Value Driven Approach
ISBN: 9780205811809 | 0205811809
Edition: 5thFormat: Paperback
Publisher: Pearson
Pub. Date: 1/5/2011
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Updated in a new 5thedition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions.
Preface
About the Authors
CHAPTER 1: What Is Public Relations?
Public Relations: Everywhere You Look
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