Public Relations : A Values-Driven Approach
Public Relations : A Values-Driven Approach
- ISBN 13:
9780205569458
- ISBN 10:
0205569455
- Edition: 4th
- Format: Paperback
- Copyright: 01/01/2009
- Publisher: Allyn & Bacon
- Newer Edition
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Summary
In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations