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Public Relations A Values-Driven Approach, Cases Edition

ISBN: 9780205495382 | 0205495389
Edition: 3rd
Format: Paperback
Publisher: Pearson
Pub. Date: 8/8/2006

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Public Relations: A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authorsrs" successful introductory text, engaging students in the practice of public relations. In a time when society is holding individuals and organizations to high standards of conduct, this text teaches students how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and is offered at a reasonable price for students. Maintaining the intriguing and effective features of the original text, the Cases Edition includes an entire section of supplemental case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help students gain an understanding of the industry. Features of the Text Emphasizes values and ethics in public relations to raise students' consciousness of contemporary issues in the field. Includes several case studies in each chapter to illustrate key concepts as well as the supplemental case studies in this special edition. Features "Quick" boxes that offer review questions and expand on important topics. Incorporates a number of additional pedagogical features, making the book a valuable learning tool for students: "Memo from the Field" at the conclusion of each chapter connects students to diverse real-world public relations practitioners. A "Values Statement," found in every chapter and representing successful, respected organizations, illustrates the real-world application of a values-driven approach. Chapter objectives, discussion questions, key terms, and a glossary help students learn and study chapter concepts.

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