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Principles of Marketing

ISBN: 9780133084047 | 0133084043
Edition: 15th
Format: Hardcover
Publisher: PEARSON
Pub. Date: 1/1/2013

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketingpresents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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