FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$198.67
Sorry, this item is currently unavailable.
Principles of Marketing
ISBN: 9780131469181 | 0131469185
Edition: 11thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2006
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics in... MORE
| Understanding Marketing and the Marketing Process | |
| Marketing in a Changing World: Creating Customer Value and Satisfaction | |
| Strategic Planning and the Marketing Process | |
| The Global Marketing Environment | |
| Developing Marketing Opportunities and Strategies | |
| Marketing Research and Information Systems | |
| Consumer Markets and Consumer Buyer Behaviour | |
| Business Marke... MORE | |
| Market Segmentation, Targeting, and Positioning for Competitive Advantage | |
| Developing the Marketing Mix | |
| Product and Services Strategies | |
| New Product Development and Life Cycle Strategies | |
| Pricing Considerations and Strategies | |
| Distribution Channels and Logistics Management | |
| Retailing and Wholesaling | |
| Integrated Marketing Communication Strategy | |
| Advertising, Sales, Promotion, and Public Relations | |
| Personal Selling and Sales Management | |
| Direct and Online Marketing: The New Marketing Model | |
| Managing Marketing | |
| The Global Marketplace | |
| Marketing and Society: Social Responsibility and Marketing Ethics | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
Outlines & Highlights for Prin...
