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Principles of Marketing

ISBN: 9780132167123 | 0132167123
Edition: 14th
Format: Hardcover
Publisher: PEARSON
Pub. Date: 2/6/2011

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Today#x19;s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. #xA0; For undergraduate Principles of Marketing courses

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