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Welcome to the Third Edition of The New Rules xxiii
The New Rules xxix
Trying to Write Like a Blog, But in a Book xxix
Showcasing Innovative Marketers xxxi
I How the Web Has Changed the Rules of Marketing and PR 1
1 The Old Rules of Marketing and PR Are Ineffective in an Online World 3
Advertising: A Money Pit of Wasted Resources 6
One-Way Interruption Marketing Is Yesterday’s Message 7
The Old Rules of Marketing 8
Public Relations Used to Be Exclusively ... MORE
DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.