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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing...

ISBN: 9780470379288 | 0470379286
Format: Paperback
Publisher: Wiley
Pub. Date: 11/1/2008

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This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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