The Media of Mass Communication
ISBN: 9780205521104 | 020552110X
Edition: 9thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009
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Rich with contemporary issues and trendsincluding visual storytelling, Vivians The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.
| The Mass Media | |
| Mass Media Literacy | |
| Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics | |
| Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Media Case Study | |
| Cultivating Readers Media Timeline Media People | |
| Phil Donahue Media People | |
| ... MORE | |
| Media Technology | |
| Chapter Opener Media Technology | |
| Printing Chemistry Electronics | |
| New Technologies Digital Integration | |
| Technology and Mass Communication | |
| Chapter Wrap-Up Review Questions Concepts | |
| Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study Media Timeline | |
| Technology Media People | |
| Steve Jobs | |
| Books | |
| Chapter Opener Influence of Books | |
| Books and American Culture | |
| Book Industry New Technology and Books | |
| Book Products Book | |
| Trends Book Challenges and Issues | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic Chapter Summary Boxes | |
| Media People | |
| William Holmes McGuffey Media People | |
| Jane Friedman Media People | |
| Jeff Bezos Media Case Study | |
| O.J. Simpsons How-To Media Timeline | |
| Books | |
| Newspapers | |
| Chapter Opener | |
| Newspaper Industry | |
| Newspaper Products | |
| Newspaper Ownership | |
| National Dailies | |
| New York Times Hometown | |
| Newspapers Gannett Initiative | |
| Chapter Wrap-Up Review Questions Concepts | |
| Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| The Vanishing Correspondent Media Timeline | |
| Newspaper Milestones Media People | |
| Magazines | |
| Chapter Opener Influence of Magazines | |
| Magazine Innovations | |
| Magazine Products | |
| Magazine Industry | |
| Magazines as Niche Media New Competition | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People | |
| Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| Magazines and the Internet Media Timeline | |
| Magazines Media People | |
| Margaret Bourke-White Media People | |
| DeWitt and Lila Wallace Media People | |
| Sound Recording | |
| Chapter Opener Recording Industry | |
| Downloads Authorized | |
| Downloads Artistic Autonomy | |
| Regulatory Pressure Dependence on Radio | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| Podcasting Evolution Media Timeline Media People | |
| Shawn Fanning Media People: 50 Cent | |
| Motion Pictures | |
| Chapter Opener Significance of Movies | |
| Movie Products Hollywood | |
| Studios Movie Production | |
| Exhibition Shift Blockbusters | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic Chapter | |
| Summary Boxes | |
| Case Study | |
| In-Your-Face Documentaries Media Timeline | |
| Movies Media People | |
| Robert Flaherty Media People | |
| Lourdes Portillo Media People | |
| Sherry Lansing Media People | |
| Walt Disney Media People | |
| Radio | |
| Chapter Opener Influence of Radio | |
| Radio Content Commerc | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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