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The Media of Mass Communication

ISBN: 9780205521104 | 020552110X
Edition: 9th
Format: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009

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Rich with contemporary issues and trends, Vivianrs"sThe Media of Mass Communication9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

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